Michele Orlando

Maison ALAÏA – Product Videos for Social Media and In-Store

Job:

Maison Alaïa Product Videos


Roles:

Concept / Director / Editor




I recently collaborated with Paris-based artist Andrea Aversa to create a series of product videos for renowned fashion house Alaïa. We created over 50 videos, which not only were shown on their official Instagram account, but looped on in-store displays across multiple fashion stores internationally, such as Saks Fifth Avenue in NYC and Harrod's in London.



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